A’kin is a leading Australian natural skincare brand renowned for its purity and potency. It’s market position, however, had come under fire from newer, more contemporary brands that were being more vocal in the market – one of whom even had a similar sounding name. Following a packaging refresh we developed new brand comms to reinforce A’kins natural positioning in an elegant, visceral manner enabling it to retake the emotional highground. And we communicated this through print, digital and social.

 

Afterall, it really is ‘what goes in, that makes it A’kin’.