Birch and Waite is an artisan maker of premium mayonnaises, sauces and dressings. Despite having a reputation second to none in the food service sector, brand awareness amongst consumers was quite low.  And, unlike their long-life, shelf-stable competitors, because they're batch-crafted and fresh, Birch & Waite products are merchandised in the chilled section - making them harder to find

 

Our creative challenge was to leverage their food service expertise amongst consumers – whilst at the same time delivering consumer utility.  And given that many of the products are highly awarded.  This wasn’t too difficult a task.

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We developed a unifying thought for the range - 'Good becomes great with Birch and Waite' - and communicated the brands' ‘superiority’ across premium magazine titles, heavy digital display, social and a redesigned web presence. 

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