Following a packaging refresh, the Dr LeWinn's team invited us to develop some new comms to promote the Reversaderm range. Creatively we focused on the inherent benefits baked within the Reversaderm name and, to overcome consumer cynicism towards cosmeceutical claims, we leveraged recent clinical trials and developed a strong message hierarchy carried through comms.

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AB testing of the digital display enabled us to focus on the best performing copy with a view to optimising the campaign.

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After 10 weeks, new Reversaderm was outselling old Reversaderm by 6:1 and had delivered an increase of +205% in ex-factory sales.