When's the last time you checked to see if you're getting the most competitive home loan rate?  Exactly.  Most of don't bother - even though we're probably paying over the odds.

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Off the back of their successful Home Loan Sale in 2017, RateCity briefed us to develop a digital acquisition campaign designed to address this behaviour.  And, given that this was a direct response campaign, we had two offers to AB test - 1) A chance to win $1m and 2) $100 Guarantee if the users' home loan rate was more competitive than RateCity's offers.

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Offer 1 (A Chance to win $1m) was presented emotively by leveraging the embarrassment of not checking in certain social circumstances.

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Offer 2 (A $100 Guarantee) leveraged everyday scenarios where lost money is often found via checking e.g. down the back of the sofa, in an old jacket etc.

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Both creative routes leveraged the thought that 'It pays to check'.