‘‘Best practice” are two words the Whiteley organisation takes very seriously. Because in the field of cleaning and infection control – best practice saves lives and livelihoods. And given how pathogens spread and mutate so easily, improving infection prevention processes has never been more important.

​

Fortunately, under the leadership of Dr. Greg Whiteley – a world-renowned expert on infection prevention and control, best practice is always advancing. And given the year we've just had, so is their business.

​

Whiteley approached TDA to help define their brand positioning and brand purpose, contemporise their visual identity, harmonise their pack portfolio and create an advertising campaign for their hero product Viraclean - a hospital-grade disinfectant proven to kill Covid-19.

​

​

​